#30 – Natural Sweeteners, Nature-Based Company Culture and The Ketogenic Diet with Thom King of Steviva Brands Thom is located in Portland, Oregon and is part CEO, part personal development wonk, part biohacker info geek and is a self-confessed serial entrepreneur. While his favorite book list contains many success oriented and personal development classics, with the classic definition of achieving success being “make lots of money” this is not what inspires or motivates Thom. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. Thom’s company has been built around the simple principle of “do the right thing.” In 1999 Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, with a mission to help food manufacturers replace unhealthy sugars in their products with natural options. With 20 years of R&D work, Thom has helped hundreds of manufacturers improve the quality of their products. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic diet.